The Marketing Arm has named Jeff Erickson vice president for digital engagement, a new position.
Most recently, Erickson worked for Tribal DDB/Red Urban as a managing director. While there, as director of account management for Tribal DDB, he managed work for a number of blue-chip brands, including Pepsi, the U.S. Air Force, Frito-Lay, and ExxonMobil.
Erickson will be based in the agency’s headquarters in Dallas.
“Digital engagement continues to be a key area of focus and growth across The Marketing Arm,” Ray Clark, founder and CEO of The Marketing Arm, said in a release “Jeff will work closely with our account leaders across the agency to develop additional strategies and executions that help drive our clients’ business.”
The Marketing Arm is an Omnicom Group Inc. agency. It employees 350 corporate people and nearly 1,000 field employees in offices in New York, Los Angeles, San Francisco, London, Chicago, Charlotte, and Bentonville, AK.
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