More than 90% of advertisers expect to use online media by 2008, according to survey findings released Monday by the Burlingame, CA-based marketing research firm Outsell Inc.
Eighty percent of advertisers presently use online media. Companies with ad budgets less than $1 million advertising are shifting more of their advertising budgets to online media than larger businesses in general.
Advertisers surveyed consider Google more effective than Yahoo and MSN for keyword ads, and more effective than Yahoo for contextual ads.
Overall spending on online marketing is expected to grow 19% this year. Search engine marketing advertising spending is projected to grow 26%.
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