Columbia TriStar Home Entertainment, Culver City, CA, is spinning a new promotional web for the video release of Spider-Man. The film, which brought in $400 million at the box office, will be backed on video by more than $100 million in promotional support.
Among the partners returning from the theatrical release is Cingular Wireless, Atlanta, which will feature Spider-Man cell phone packages, a DVD-ROM event online, a national sweeps, and in-pack offers. Meanwhile, Dr Pepper/7-Up, Plano, TX, also reunites with Spider-Man to feature an on-pack offer with more than 150 million units and an instant-win sweeps. Beginning in mid-October, CKE Restaurants’ Carl’s Jr. and Hardee’s will offer themed 44-ounce collector’s cups and a Cool Kids Combos Halloween bucket.
The media campaign is expected to generate some eight billion impressions with national TV spots beginning to air Oct. 21 for the Nov. 1 video release. Radio spots in 36 markets and national print ads also support.
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