Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.
Most organizations feel their customer experience is in critical need of improvement, which is significantly impacting revenue. Yet a large number are limited by their ability to measure both the bottom-line and top-line impact of digital experiences. That’s not going to inspire much-needed support and investment from the boardroom. Challenges abound, from developing and getting buy-in on the right strategy to achieving C-suite alignment. And even if you do all those things, data and content challenges are still holding marketers back.
It’s a situation that can quickly become a crisis.
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