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Social Media Lessons Learned from Taryn Rose

Social Media Lessons Learned from Taryn Rose

Posted on August 26, 2008 by Chief Marketer Staff

Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product. The company had taken steps to incorporate social media marketing into the mix well before the start of the season—it fielded a personal blog and a MySpace profile. Yet, all of that came to a halt–making Taryn Rose an accessory to social media abandonment.
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