Silverpop Hires One VP, Promotes Another

Kelly Thompson joined Silverpop as VP of production operations and Clara Hoban, formerly director of support and training, has been promoted to vice president of support services.

Thompson was previously VP of platform services at LexisNexis (through its acquisition of ChoicePoint) where she managed more than two petabytes of data and 3,000 servers. Her duties included managing multiple data centers for companies requiring constant uptime.

Prior to ChoicePoint, Thompson was senior director for CNN, where she helped develop successful Web sites for CNN and infrastructure for Turner Broadcasting System, including the high-traffic CNN.com.

Clara Hoban joined Silverpop in 2007 and led the client support and training team’s transformation to provide 24 hour, global, multi-product support. Hoban has a strong client service background in the e-commerce and direct marketing industries. She came to Silverpop from Overton’s Management Group where she served as call center director. She also spent several years in client service and customer support roles at Ecometry Corporation.

Silverpop, provides customer engagement marketing solutions and multichannel B2B marketing automation offerings.