Short Cuts

Direct Focus Inc., Vancouver, WA, created a new position, director of internet marketing, and selected James Crawford to fill it. He had been with Creative Media Development.

BravoGifts.com, San Francisco, appointed Michelle Smith as vice president of global sales, Dr. Charles Yang as chief technology officer and vice president of engineering, and Lynnly Labovitz as vice president and Web site general manager. Smith had been president of Premium Incentiveas corporate sales division; Yang, director of Gap On-line; and Labovitz, acting vice president of Petopia.com.

E2 Communications, Dallas, hired Michael P. Kiyosaki as senior vice president, sales and marketing. He had been with IBM for over 20 years.

ELot Inc., Norwalk, CT, picked Jeffrey Minder and Robert Estevez to lead the sales, marketing, and delivery of its eLottery’s IMARCS database software for government lotteries. Minder had been president of Lottoforce.com; Estevez, assistant secretary of marketing, the Florida Lottery.

EStyle Inc., Los Angeles, named Carol A. Smith vice president, content. She had been founding publisher and president/CEO of The Parenting Group.

Gerald Stevens Inc., Ft. Lauderdale, FL, appointed Richard Brenner president and chief operating officer of its Calyx & Corolla division. Brenner had been with PNV Inc.