Short Cuts

Roska Direct, Montgomeryville, PA, appointed Ernie Trecroci chief creative officer. He had been with DMW Worldwide.

Petopia.com, a San Francisco-based online pet and pet supply retailer, has filed a registration statement with the Securities and Exchange Commission for an initial public offering of shares of its common stock. CIBC World Markets will act as the lead manager of the offering.

Officesupplies.com, Wilmington, DE, named Pati Carlson as vice president of marketing. She had been director of advertising and Internet marketing at Franklin Electronic Publishers Inc.