Dawn H. Robertson has been appointed president and chief merchandising officer of Federated Stores Direct, the company’s New York-based direct-to-consumer catalog and e-commerce division.
ADVO Inc., Windsor, CT, will debut a weekend mailing program in Las Vegas, starting in July. The co-op mailer, which delivers packages during the week, will drop half a million packages to households on Saturdays and Sundays.
Mercado Software Inc., Palo Alto, CA, has opened a European headquarters in Reading, England. Mercado provides e-commerce search solutions for online buying and selling.
Eprize, a company that specializes in online sweepstakes, direct marketing and promotions, and L90, have formed a partnership in which L90 will offer ePrize’s online sweepstakes and promotion programs to its customers.
The washingtonpost.com’s Entertainment Guide will provide restaurant reviews and nightlife information as well as up-to-date movie listings and directions to popular bars, restaurants and music venues in the nation’s capital to Vindigo’s personal navigator for handheld devices. Vindigo Inc., expanded beyond New York to Washington, D.C. and three other cities on Monday.
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