Short Cuts

By

Lynda Raihofer has been appointed to the newly created position of vice president, creative director at CooperDirect Advertising, New York.

From theChief MarketerNetwork

Trendwatch

Ecommerce claims growing share of Black Friday sales 

From
CTV Roundup

Macy’s Made A Shoppable TV Special For Black Friday – Here’s How It Went

From
Programming

WBD Splits Linear and Streaming in Corporate Switch-Up

From