Reed Business has agreed to partner with Infomedia India to enter the Indian business-to-business publishing market. InfoUSA, the business information compiler, has completed its migration to server technology, lessening its dependence on mainframe computing. Tribal DDB India has recently launched two media tools, Maximized Online Reach Index (MAORI) and Instant Click Analyzer (INCA). These tools will reportedly help improve campaign-reporting analytics and maximize reach potential for Internet based campaigns.
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