Shop At Home Inc., Nashville, TN and Yahoo! Inc. have entered into a one-year cross-promotional agreement that includes the launch of co-branded auctions and promotions.
The agreement will allow the two firms to advertise each other’s services and to launch co-branded promotions. Additionally, Shop At Home has opened a Yahoo! Store and has placed products in Yahoo! Shopping. Shop At Home Network is also developing the “Totally Yahoo! Hour” segment, featuring Yahoo! merchandise, auction items and items from the Shop At Home Yahoo! Store.
The agreement is television shopping firm Shop At Home Network’s first Internet venture.
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