Search Results for: coupons

Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the “essence of Mom” among African-Americans,

FoodBuy.com is preparing to take a bigger bite out of the online business-to-business food market.The company (www.foodbuy .com), founded last July, started

The total number of people with Internet access throughout Australia, Canada, Ireland, Japan, New Zealand, Singapore, the UK and the United States reached

You’re a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy’s in the frozen-food case. Linus

Mega direct marketer ADVO Inc., Dallas, TX, is launching its first national advertising campaign to support the company’s shared mail product that reaches

A class-action lawsuit filed against L.L. Bean, Freeport, ME, claims that the retailer overcharged sales tax to a customer who used coupons issued through

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific

OK, so you probably won’t be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never

Pier 1 knows they’re lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.