Search Results for: content marketing

Sweepstakes Clearinghouse A recent prospecting effort from Sweepstakes Clearinghouse uses a traditional catalog in lieu of the general merchandiser

You don’t have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing

Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

Sometimes, it takes a lot of hard work to be inconspicuous. Just ask Jeff Snyder, director of business development for Momentum Marketing, Washington,

Nestl SA, Vevey, Switzerland, in December confirmed reports (December 2001 PROMO) that it would aquire sole ownership of Hagen-Dazs in North America through

PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

An e-mail certification program designed to help consumers control their inboxes was launched today with support from major companies and trade groups.

JCPenney, Amazon.com and Office Depot were among the online marketers ranked in tops in their product category for Web features and functionality, according to a new Direct Marketing Association study.

Damez The premiere issue of Damez, a new catazine from teen women’s portal Voxxy.com, was tracked for the 2001 fall/holiday season. The 10-1/2″ x 8″ 60-page

Cross Media Marketing Corp., which markets magazine subscriptions and memberships online and by phone, will expand into direct response newspaper advertising by acquiring National Syndications (NSI) for $19.6 million, the firm announced today.