Volume, profit, and share are the spice of a client's life. Tell me what you want, what you really, really want."The Spice Girls, a musical group known

Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High

THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

Marketers often overlook America's war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

PPAI'S PYRAMID WINNERS STRUCK THE RIGHT CHORDS WITH CONSUMERS AND CLIENTS ALIKE.Successful premium programs come in all shapes, sizes, and budget levels,

WHEN IT COMES TO TRAVEL INCENTIVES, `LOCATION, LOCATION, LOCATION' IS NO LONGER THE GOLDEN RULE.Travel giveaways are among the most popular and effective

Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting