In this age of information overload, your publication features one of the most powerful, clutter-cutting resources I’ve found for today’s marketer. The resource I’m speaking of is Tom Collins’ column, “The Makeover Maven.”
Although I don’t know the man personally, I do wish we had more people in the industry like him – a great sage who’s willing to demonstrate his wisdom and talents so we can vicariously learn through his doing, not just his talking and rule-making.
I appreciate DIRECT for having the wisdom to feature such an important column. As a subscriber, it helps me understand how to put the ideas you publish into action.
I hope you keep using Tom’s column for years to come. Without a doubt, the insights I acquire by reading just one “Makeover Maven” easily surpass those I gain by reading yet another information-laden book espousing the “latest” 10,001 rules of marketing.
Miles Smith President Success Marketing Associates [email protected]
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