Rock Financial, a Quicken Loans company, has extended its presenting sponsorship agreement with the Detroit Pistons for the 2004-2005 NBA season.
In addition to prominent in-arena advertising, Rock Financial will give Pistons fans the opportunity to win trips to four away games during the regular season with packages that include tickets, air fare and hotel accommodations for two.
“By any measurement, our brand awareness has gone up,” David Hall, senior VP, Rock Financial, said in a statement. “Rock Financial has become synonymous with the Detroit Pistons in this market and the Pistons also reinforce a lot of positive brand attributes like working hard and going the extra mile, whether we’re talking about our clients or their fans.”
Rock Financial will also continue to be heavily involved in the Pistons Read to Achieve program, one of the most successful in the NBA. The company will host basketball clinics and the Honorary Captain program in which selected kids are able to be a part of the pre-game player captain’s meeting at center court.
Rock Financial will be featured in all Pistons broadcasts; all television, radio and print ads, and a variety of other printed materials. Several players from the NBA championship team will be featured in Rock’s metro—Detroit area advertising campaigns throughout the year.
Rock Financial is Michigan’s largest retail mortgage company.
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