Rayovac Corp., Madison, WI, named The J. Brown Agency as its agency of record for promotions and co-marketing for Rayovac batteries and lighting and Remington shavers and personal-care products.
“We were especially impressed with J. Brown’s strong combination of promotion expertise and account-specific marketing savvy,” said Rayovac CMO Robert Hopton in a statement. “J. Brown has a keen understanding of what motivates consumers and a proven ability to convert creative ideas into measurable sales results for its clients.”
“We are eager to help Rayovac grow sales at the account-specific level, as well as deliver broad-based integrated marketing programs across the company’s entire family of brands,” said J. Brown CEO Tim Dorgan in a statement.
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