Q&As
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Agencies
McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie
McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.
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Agencies
FTC Readies Rebate Workshop for April
The Federal Trade Commission will host a public workshop on mail-in rebates to set a list of best practices for the industry.
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Agencies
P&I Postscripts
VISA USA: has added a new golf perk for its upscale Visa Signature cardholders. Visa signed a deal with Pinehurst Resort to give Signature cardholders special access to tee-times and golf vacations at the historic resort’s eight courses, which have hosted more championships than any other U.S. resort.
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Agencies
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.
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Agencies
Loose Cannon: Stranger in Paradise
There’s an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.
This is Jeeves, the former AskJeeves.com search engine mascot, in exile.
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Agencies
Adware Firm Settles for $1.5M: FTC
Adware firm DirectRevenue LLC and four of its principals have agreed to settle charges that they used unfair and deceptive methods to download adware onto consumers’ computers and then obstruct them from removing it, the Federal Trade Commission announced last week.
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Agencies
First Ad Apps Get Okay from TRUSTe
TRUSTe, the non-profit organization that certifies the security of Web portals and e-mail traffic, has issued its first list of ad-serving application downloads certified to play by the rules.
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Agencies
Trademark Case against Google May Be Dismissed
A U.S. judge said on Friday he will decide as early as next month whether to dismiss a four-year-old trademark abuse case brought against Google
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Agencies
LookSmart Narrows Quarterly Loss
Online ad network and tech platform LookSmart reported a net earnings loss of under $14 million for 2006 on revenue of $48.8 million, an improvement from a loss of $17.8 million on $41.4 million revenue in fiscal 2005.
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Agencies
EchoStar Hangs Up on Retailer for DNC Complaints
Satellite direct broadcast company EchoStar Communications and its Dish Network have terminated their relationship with an independent EchoStar retailer because of apparent violations of Do Not Call restrictions.