Q&As

The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing

LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’

Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and

Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising