In its first-ever movie tie-in, Prince Sports, Inc. has partnered with Universal Pictures to promote its upcoming film, Wimbledon.
Prince will be an official racquet of Wimbledon, the movie and will offer up a national online sweepstakes for a lucky consumer to win a trip for two to the Nick Bollettieri Tennis Academy in Florida.
Slated to run through the film’s release on Sept. 17, the sweepstakes will be featured on both the official Wimbledon movie Web site as well as on www.PrinceTennis.com.
Prince will also promote the partnership through a comprehensive print and online advertising campaign along with an in-store P-O-S campaign.
Product placement was negotiated by Formula PR, Bordentown, NJ.
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