PC Flowers, Staples in Portal Marketing Deals

Two major online retailers announced marketing agreements with two major portals.

PC Flowers & Gifts, Stamford, CT, will become the premier flower provider in the Go Shop area of the Go Network (http://www.go.com), a portal launched by Infoseek and The Walt Disney Co. in January. PC Flowers will be featured in Go Shop’s Flowers & Cards category.

Staples Inc., Westborough, MA, will become the exclusive office supplies merchant for GeoCities’ Shopping Center, and a charter member of the Web community’s new Pages that Pay affiliate program. Staples said the marketing agreement will further extend the reach of its e-commerce business, Staples.com (http://www.staples.com), to the small-business community, which makes up nearly 60% of GeoCities’ 19 million unique monthly visitors.