Search Results For: loyalty
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7 Takeaways From BIA/Kelsey’s ILM West: Local Businesses, Customer Loyalty and More
The BIA/Kelsey ILM West conference in Los Angeles ended last
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Engagement
Mobile Tunes Up Loyalty for Oil Change Chain
A Southern California chain of auto lube shops is using mobile to find and retain customers interested in getting car-care value offers over their mobile phones.
In a six-week campaign that launched in late April -
Data Driven ROI
Trend-Driven Resolutions For Retail Loyalty Marketers
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
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United, UAL Loyalty Choose Grey Direct as DM Agency
United Airlines and UAL Loyalty Services have chosen Grey Direct as their direct marketing agency of record. The value of the contract was not disclosed.
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Engagement
Non Talbots Credit Card Holders Can Now Earn Loyalty Points
Specialty retailer Talbots, Inc. has expanded its customer loyalty program to allow customers that don’t use its private-label credit card to also earn points toward future purchases
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Data Driven ROI
StubHub Converts Quick Sales to Long-term Loyalty
StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.
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Data Driven ROI
Firms Partner to Offer Loyalty Services In India
Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist’s Take, follow.
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Data Driven ROI
Don’t Mistake Loyalty for Total Brand Trust
(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.
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Digital
Top 10 Must-Dos for Loyalty Programs
Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.