Search Results For: loyalty
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Data Driven ROI
Loyalty Program Not Up to Snuff? Marketers May be the Problem.
In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?
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Engagement
Virgin Megastores Launches Loyalty Program
Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives.
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Direct Marketing | Print
Turnaround: Sam Goody revives and expands sagging loyalty program
Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted
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Direct Marketing | Print
Measuring the Loyalty Effect
ONE OF THE best books I’ve ever read on the subject of customer retention is “The Loyalty Effect” by Frederick F. Reichheld (Harvard Business School Press).Many
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Engagement
Five Decisions that Drive Customer Loyalty
This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you
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Engagement
Tsunami Relief Piggybacks Loyalty Programs
A handful of airlines are using their loyalty programs to solicit donations for tsunami relief efforts, while retailers collect—and often match—shopper donations. United Airlines will give 500 frequent-flier miles to each Mileage Plus member who donates …
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Data Driven ROI
Loyalty Industry To Vote On Colloquy Awards Finalists
Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.
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Engagement
Loyalty Tests
Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More
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BIA/Kelsey: 55% of SMBs Use or Plan to Use Customer Loyalty Programs
In its latest Local Commerce Monitor tracking survey, BIA/Kelsey found that more than half of small and medium-sized businesses (SMBs) currently utilize or plan to utilize customer loyalty programs. The survey also found that less than 15 percent of SMBs say they have a mobile website. According to Wave 16 (Q3 2012) of the Local […]
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Data & Analytics
Restaurants Turn to Mobile Loyalty Rewards Apps to Lure Customers
Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.