Search Results For: loyalty
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Data Driven ROI
Webloyalty Acquires Loyalty Ventures’ Incentive Networks
Webloyalty.com has acquired Loyalty Ventures Incentive Networks, a firm that develops private-label customer loyalty operations for e-commerce merchants.
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Engagement
Miller Loyalty Program Grows to 150,000, Baseball Rewards Added
With about a year under its belt with a new loyalty program, Miller High Life is launching a fresh volley of promotions and has added a new reward category to its loyalty program: baseball-themed merchandise.
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Data Driven ROI
IHG Adds Instant Rewards to Encourage “Light User” Loyalty
IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.
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Data Driven ROI
Nest Thermostats Turns Old Loyalty Mechanics New Again
Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.
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Data Driven ROI
Loyalty Firm Kobie Marketing Hires Patrick Venker
Kobie Marketing, a loyalty marketing and technology agency, has hired Patrick Venker to serve as director of strategic services.
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Engagement
Live from the DMA: InterContinental Makes Over Loyalty Communications
The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch.
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Looking for Loyalty in All the Right Places
Loyalty has long been a sought-after attribute. Think of Ronald Reagan’s Oliver North, Johnny Carson’s Ed McMahon, and the Cleveland Browns fans patiently
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Direct Marketing | Print
Red Lobster to Upgrade Loyalty Program
After successfully boosting the ranks of its online loyalty club to more than 700,000, Red Lobster plans to take the next step this fall by enhancing
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Engagement
First Class to no Class: Learning Loyalty from a Flight Attendant
No matter how much time and effort marketers pour into setting their loyalty program’s communications cadence or building the perfect awards structure, any earned brand loyalty can quickly disappear with one bad customer interaction. This reality hit me recently as I lived it—all because an airline moved me to first class.
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Social Loyalty and Rewards Platform PunchTab Unveils Giveaways App for iPhone
PunchTab touts itself as “the world’s first instant loyalty platform.” Flush with $5.25 million in venture funding, the company is expanding into the mobile realm with a giveaways iPhone app called “PunchTab Giveaways.” The app will enable consumers to take part in publishers’ contests on their mobile phones. To give you a better idea of […]