Search Results For: loyalty
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Marriott, Visa Join for Double Loyalty Points Promotion
Visa U.S.A. and Marriott International, Inc. will offer Marriott Rewards members double points for stays at Marriott hotels, provided guests pay with
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Engagement
Starwood Hotels Offer Loyalty perks Via Online Auction
Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain’s Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences.
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Acquisition
Consumers See the Value in Fee-Based Loyalty Programs
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
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Vietnam Airlines Taps Unisys to Upgrade Loyalty System
Vietnam Airlines has chosen Unisys to upgrade its customer loyalty program.
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Engagement
Boost Mobile Sets Loyalty Program to Music
Boost Mobile wants to win fans by improving their social lives.
The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends.
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Data Driven ROI
Computer Services Joins With RewardsNow In Bank Loyalty Programs
Computer Services, Inc. has inked a partnership with RewardsNow, Inc.
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Data Driven ROI
Colloquy’s Loyalty Awards Laud Citi, Godiva, Hyatt, RecycleBank and U.S. Bank
Citi, Godiva, Hyatt, RecycleBank and U.S. Bank shared honors at the inaugural Colloquy Loyalty Awards.
The awards recognize transformative, consumer-focused loyalty initiatives in five categories.
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Data Driven ROI
Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.
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Engagement
L.A. Sparks’ Fans Flock to Loyalty Program
The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks team isn’t just serving up points on the basketball court anymore. It is engaging fans in a new loyalty program that lets game attendees earn points to redeem rewards.
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Engagement
Macy’s Launches Star Rewards to Replace Regional Loyalty Programs
All stores—and loyalty cards—adopt the Macy’s name next month Macy’s has rolled its five regional loyalty programs into a single national program as the retailer adopts the Macy’s name nationally this spring. Macy’s 14 million current members will be …