Search Results For: loyalty
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Google Launches Zavers, Relevant Digital Coupons and Loyalty Rewards Using Real-Time Data
On Friday, Google introduced Zavers, “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them
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Agencies
Five Ways to Win Customer Loyalty
Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.
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Acquisition
Best Western Celebrates Loyalty with Anniversary Contest, Sweeps
Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000
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Data Driven ROI
In Two Months, Walgreens Gets 28 Million Loyalty Members
Walgreens debuts its first loyalty program, Balance Rewards.
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Direct Marketing | Print
Lighting Up Loyalty
Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of
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Data Driven ROI
Value, Visibility, Voice Are Keys to Loyalty Program Connections
Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty — value, visibility and voice.
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Mobile
Going Mobile with Loyalty Rewards
So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.
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Visa to Offer Nascar Credit Card Loyalty Program
Nascar Enthusiasts will soon have the opportunity to steer points accumulated via their Visa cards toward auto-racing merchandise and experiences.
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Data Driven ROI
Big Data: The Secret Weapon Behind Loyalty Programs
The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.
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Data Driven ROI
Virgin Plays Loyalty Tune
Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles