Moviegoers will soon be rewarded for their patronage under a new venture between theater operator Regal CineMedia Corp., Chase and MasterCard International. Regal Entertainment Group Platinum MasterCard Starting in March, the three companies will ...

For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of swindlers looking to walk off with a free gift or some cash.

CoolSavings, Inc. posted a 51% increase in revenue for the fourth quarter compared to the same quarter of 2003, driven primarily by the success of its Lead Generation Network, and an 18% revenue growth for the full year. Net revenues for the ...

(Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, ...

Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, according to a new survey by Harris Interactive

Loyalty has its own rewards, especially when it comes to television. Take GSN for example, which recently launched a new loyalty program that gives viewers a chance to earn My Sony points toward Sony products and services and exclusive GSN merchandise. ...

Consumers worry that marketers have too much personal data, but that doesn't keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they're more likely to ...

Best Western International will kick off the 2005 NASCAR season by offering a discounted rate for race fans and a bonus for its loyalty program members. Guests who stay twice at the RaceFan Rate between Feb. 1 and April 30 are also eligible for the ...

All stores—and loyalty cards—adopt the Macy's name next month Macy's has rolled its five regional loyalty programs into a single national program as the retailer adopts the Macy's name nationally this spring. Macy's 14 million current members will be ...

Euro RSCG Retail has launched a Customer Loyalty division under database marketing veteran Craig Staley. Craig Staley Staley has joined the Dallas agency as VP-director of database marketing, overseeing the new unit that will create integrated loyalty ...