Specialty printers' presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers

The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated

FedEx is looking to both operational and relationship touch points to drive customer loyalty. Operational touch points like phone conversations, online

Consumers may see loyalty programs as a necessary evil for getting a sale price at a grocery store, or as a chance to belong to an elite

A trade association in Pittsburgh is pushing Pennsylvania's attorney general to scrutinize a shopper-loyalty program that gives members discounts on gasoline. Pittsburgh gas retailers call Giant Eagle's discounts "unfair trade" Giant Eagle's loyalty ...

Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps ...

NASCAR and MBNA have launched a credit card to reward consumers who use the card. The MBNA NASCAR RacePoints VISA card allows consumers to earn one RacePoint for each dollar spent in retail purchases and when the card is used to purchase products or ...

HILTON GARDEN INN: has released a new premium to rescue consumers who left their cell phone chargers at home or who have little battery power remaining on their phones. The brand, part of the Hilton Hotels Corp., is making available the PowerMobile ...