Best Buy will discontinue mail-in rebates after catching flak from customers and regulators. The consumer electronics retailer will phase out rebates over the next two years and shift spending to its Reward Zone loyalty program, whose members earn ...
Baseball fans can now gain unprecedented access to their favorite Major League players thanks to last month's launch of the sport's first loyalty club. Players Choice Platinum Club members get access to city-by-city, year-round special events where ...
Loyalty clubs play a major role in acquiring and retaining customers in the highly competitive world of casino gambling. Mohegan Sun's loyalty program, Players Club, offers casual to serious gamblers a chance to earn rewards depending on their level of ...
Loyalty marketer Rewards Network, Inc. has named Ron Blake as president and CEO. Blake replaced George S. Wiedemann, who resigned to pursue other interests. The company expects to announce a loss for the first quarter of this year in part because of a ...
Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers to the Web to try online sweeps, direct marketing is the name of the game.
Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far as others this past year.
Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,
“You can’t win today’s race with yesterday’s car.” Formula One racing great Emerson Fittapaldi said it, and Monica Luechtefeld, executive vice president for strategy and development at Office Depot, repeated it in her keynote speech at the Chicago Association of Direct Marketing’s DM Days & Expo 2005.
Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far
Web-based games and sweeps? Done that. Online loyalty fulfillment? Natch. Downloadable coupons? Oh, please years ago! To be on the real cutting edge of