(Direct Newsline)—The theme of 2005 Ad:Tech San Francisco is "The Age of Engagement," and John Costello, executive VP-merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get ...
Retailers helped raise $23 million for the American Red Cross' tsunami relief work, 5.5% of Americans' $420 million total donation. Several retailers set up donation sites in-store, often matching shopper contributions (Jan. 19 P&I). Meanwhile, airlines ...
BD'S MONGOLIAN BARBEQUE: has teamed up with Gift Card Solutions to implement bd's gift cards at 27 corporate and franchise-owned restaurants. The gift cards are available in any amount up to $500 and are rechargeable. Consumers can purchase the gift ...
Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.
The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing of 500,000 copies yielded double-digit sales increases in the test areas.
InterContinental Hotels Group will begin offering American Express lodging cards as incentives within its Priority Club Rewards loyalty program. The agreement expands the number of hotels program members may use their rewards in from the 3,500 properties managed by InterContinental to more than a half-million facilities worldwide.
In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York's Ford Center for the Performing Arts to the Hilton Theatre. Consumers can ...
The theme of 2005 Ad:Tech San Francisco is "The Age of Engagement", and John Costello, executive vice president for merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get customers involved.
Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers? But that was tough before the Internet. Personal letters were expensive, and retention-building outbound phone calls were out of reach for most marketers. And now?
When Sam Kennedy spoke at the MIT Sloan CMO Summit in Cambridge, MA recently, he realized quickly that he was preaching to the choir. Not only were his comments received warmly, but his organization's name -- the Boston Red Sox -- was the only one mentioned that day to receive spontaneous applause.