Word of mouth has typically been a brand's best friend. And it's no different when it comes to loyalty programs. In fact, 82% of Americans participating in customer loyalty programs have actively referred friends and family to their favorite programs, ...
General Growth Properties will expand its Club Noggin preschool kids program to 85 malls by August. Club Noggin takes its name from Nickelodeon Networks' commercial-free cable network for preschoolers. Kids meet once or twice a month for 75 minutes of ...
INTERCONTINENTAL HOTELS GROUP: has added a new feature to its customer loyalty program, allowing U.S. members to redeem points toward stays at more than 500,000 hotels worldwide, regardless of the brand affiliation. No blackout dates or capacity ...
After a 10-year run as the title sponsor of horse racing's most prestigious event, the Triple Crown, Visa USA plans to put that deal to pasture and focus on one major race. Visa has entered into a five-year partnership with Churchill Downs Inc. to be ...
ALLSTATE: signed a multi-year deal to be the official insurance sponsor of NASCAR, and will become the first title sponsor of the Aug. 7 Brickyard 400, held annually at Indianapolis Motor Speedway. The sponsorship includes the auto, home and life ...
Limo rides, gourmet food, lots of bling bling: They're all part of the high-roller persona. The challenge for casinos is finding the right enticements
You can't win today's race with yesterday's car. Formula One racing great Emerson Fittipaldi said it, and Monica Luechtefeld, executive vice president
Here's a true story: A national retailer tested a multicity loyalty program aimed at some of its most valuable customers. For hitting specific spending
Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?
To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards ...