More isn't always better. These days direct marketers have loads of data to choose from, but finding usuable information can be a challenge.

A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

Say an artist wants to paint a field of blue flowers Sapphire Blue flowers, that is. Or maybe he or she would prefer Prussian Hue Blue, or Cobalt Blue,

The latest incarnation of Carlson Hotels Worldwide's loyalty program features more than a name change. Yes, it's now part of Goldpoints Plus, parent firm

You've marketed, advertised, and promoted the heck out of your wares. Yet your sales are disappointing. Is there any marketing technique left to try? Absolutely, asserts MIT marketing professor Glen Urban

Drug chain Rite Aid already has signed 1.2 million members in its seniors-only loyalty program, while Walgreens steps up efforts to woo older workers. Rite Aid Corp. launched its Living More program in March for shoppers 60 and older. Members get ...

Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western's loyalty ...

Citibank has become the first major U.S. bank to offer its customers a rewards program for being account holders, the bank said. The recognition program, ThankYou, enables customers who hold a Citibank checking account in the U.S. or Puerto Rico to ...

Restaurant chains and retailers are helping Spanish-speaking employees learn English through an innovative communication program that doubles as an employee incentive and loyalty tool. Sed de Saber ("Thirst for Knowledge") uses a computer tablet ...

William "The Refrigerator" Perry sacked many quarterbacks during his NFL playing career, but he had a hard time tackling a five-pound birthday cake yesterday. The 300-plus pound Fridge, who got his nickname in college because he is built like a ...