Loyalty marketing consultancy Frequency Marketing, Inc. has formed The Colloquy Network with five agency members, to extend its Colloquy Group research and consulting arm. Cincinnati-based Colloquy certifies member consultants in its own methodology. ...
ADVERTISING SPECIALTY INSTITUTE: said that Kaeser & Blair Inc., Summit Marketing and HALO/Lee Wayne are making significant investments in ASI products and services to support the sale of promotional products. AIR FRANCE: has announced offers to its ...
Drugstore chain CVS discontinued a pharmacy-tracking service for its ExtraCare cardholders after a consumer privacy watchdog group found a way to access sensitive purchase data. The service let cardholders with flexible spending accounts (through their ...
E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.
You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.
Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns ...
Many marketers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won't support a DRTV or radio promotion; they're also uncertain about which approach to try and where to start.
Forget airline miles and free hotel stays. Jameson Inns, Inc. is taking on a whole, new approach to customer loyalty programs. Starting July 1, the Atlanta-based hotel chain will offer loyal customers a share of company stock, as part of Jameson Stock ...
WALMART.COM: Bentonville, AR, reportedly has hired Carter Cast as president of the Web site, replacing John Fleming, who was named Wal-Mart Stores' CMO in April (May 3 Xtra). Cast joins Walmart.com on July 5 from his post as CMO at eBay; he had been a ...
JetBlue Airways and American Express are teaming up to release a co-branded credit card this summer that will let card members earn reward dollars that can be converted into points under the airline's Flight Gratitude program, TrueBlue. The JetBlue Card ...