Search Results For: loyalty
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Acquisition
6 Tips to Improve Loyalty Programs
Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.
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Data Driven ROI
Less than Half of Loyalty Memberships Active: Colloquy
While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.
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Data Driven ROI
Sports and Loyalty Marketing Help Papa John’s Bring in the Dough
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.
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Engagement
Albertsons Stores Abandon Loyalty Card
Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest
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Loyalty Marketing Tips & Tricks
In this Tip Sheet, learn: What incentives are driving loyalty NOW How to turn your next-best customers into loyal brand advocates The role of data in meeting customers’ needs And more! Sponsored by:
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Direct Marketing | Print
Loyalty Effort Boosts Hotel Stays
Executive Hotels & Resorts increased overnight stays by 25% with a post-Sept. 11 promotion, and bookings have grown another 10% during the first quarter
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Data Driven ROI
Baesman To Offer Reward Paths Loyalty Services In U.S.
Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.
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Direct Marketing | Print
*SPECIAL REPORT: The Price of Loyalty
A special report on the costs of CRM technology
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JetBlue Starts Loyalty Program
Low-fare airline JetBlue Airways Corp. has started a loyalty program based on points instead of miles. The new program, TrueBlue, which rewards the airline’s
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Data Driven ROI
5 Keys to Successful Loyalty Programs
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.