Search Results For: loyalty
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Data Driven ROI
Marketers Continue to Give Loyalty Efforts Short Shrift
A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing’s value and its practice among marketers.
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Direct Marketing | Print
Carlson’s Loyalty Troika
Three outreach efforts strengthen Gold Points Reward Network
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Data Driven ROI
Triton Digital Acquires Loyalty Marketing Program Firm
Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.
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Data Driven ROI
Retailers Now Top Loyalty Marketers: Colloquy
U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.
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Too Many Members Force Stonyfield to End Loyalty Program
Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.
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Clutch Unveils First Mobile Commerce Platform to Unite Shopping, Loyalty Programs and Gifting
Company Launches with Free iOS App Designed to Deliver Relevant Offers to Consumers and Targeted Customers to Merchants
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Central American Retailer Upgrades its Loyalty Marketing System
Almacenes Siman, a department store chain based in El Salvador, has chosen NuEdge Systems to automate its “Rombos de Oro” loyalty effort. Rombos de Oro
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U.S. Bank Launches Invitation-Only Credit Card Loyalty Program
Got a spare $1,500 cluttering up the manse as well as a yearning for luxury travel? Stratus Rewards, a loyalty program that features the Stratus Rewards
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Data Driven ROI
Citi’s Head of Loyalty Talks About Its New ThankYou App
Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app
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Digital
Loyalty Programs: Points To Reject
There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.