Search Results For: loyalty
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Data & Analytics
Crabtree & Evelyn’s Rocky Road to Customer Loyalty
Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years
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Data Driven ROI
How Digital Transformation Can Boost Customer Loyalty
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
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Loyalty Lab Hires George Wright as Senior VP of Global Sales
Loyalty Lab, Inc., San Francisco, has hired George Wright to serve as senior vice president of global sales effective immediately.
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Data Driven ROI
Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A
Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.
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Study Gives Clues To Auto Purchase Loyalty
Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s
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Five Tips to Freshen Your Loyalty Program
A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.
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Engagement
E-gift Cards Gain Traction in Loyalty Programs: Q&A
Randy Fox, the managing director at FuzeBuy, shares his expertise about what you need to know to maximize the use of e-gift cards in your programs and how the cards are changing the loyalty
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Acquisition
Marketing Strategies to Increase Customer Loyalty
Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.
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Digital
The Three ‘R’s to Successful Customer Loyalty
Reward, recognition and relevance are the keys to a successful loyalty program.
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Live from CRM Summit: Lessons from Loyalty Leaders
Most firms still can’t resolve the paradox that “business is about greed and self-interest, and loyalty about self sacrifice.” That’s the view of Fred Reichheld, Bain fellow, Bain and Company, and author of the 1996 bestseller “The Loyalty Effect.” More…