Digital marketing has high strategic importance to nearly two-thirds of marketers, according to a new study. And, over 75% of them plan to increase spending on digital marketing within their marketing budget this year.
Nearly 40% of those who forecast spending for 2004 said they would spend more than 20% of their marketing budget on digital marketing, which includes e-mail campaigns, Web site interaction, online advertising and e-newsletters. This area is expected to increase the most for marketers who spent between 11% and 20% on this medium last year.
More than 70% of respondents said brand awareness is a key use of digital marketing, but customer lead generation is more important.
Digital marketing is growing very fast in the business-to-business area
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