Richard H. Levey’s comments on direct mail are dead-on (Loose Cannon, Oct. 1). I don’t know how many credit card applications I threw away this summer, but I do know they’re in the hundreds.
I am marketing director of a manufacturing company in Colorado. Even though I don’t market to a consumer base, I still use direct mail in a business-to-business atmosphere. I’m always looking for a different way to get my word across.
This summer we had a new product release that I decided to get a little creative with. The industry I work in
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