How’s this for grassroots marketing? Nintendo of America, Redmond, WA, will team with Syngenta Seed, Wilmington, DE, to launch a new breed of flower named after its new “Pikmin” videogame, which rolls out this month.
The Pikmin Flower (formally known as “Bacopa Cabana”) will be available to agricultural businesses in April and to consumers directly after June 2002 under Syngenta’s Proven Winners brand. The white, five-petal flower has a physical resemblance to the plant-like hero in Nintendo’s game.
“Naming a flower after a videogame is just one more way Nintendo is ‘seeding’ creative marketing,” says Nintendo executive vp-sales and marketing Peter Main – Xtra! assumes with tongue firmly in cheek.
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