Nickelodeon has promoted Pamela Kaufman to executive VP-marketing and worldwide promotions. The position took effect Jan. 1.
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| Pam Kaufman |
In her new role, Kaufman will handle domestic and international marketing for Nickelodeon and promotional partnerships for
The N,
Noggin,
Gas and
Nicktoons, the network’s digital channels. In addition, Kaufman will partner with Nickelodeon International to broaden the network’s relationships with its domestic partners to include international channels.
The promotion is part of the network’s reorganization effort to support strategic goals of the MTV Networks international business.
Kaufman formerly worked as senior VP-Nickelodeon marketing. She will continue to oversee the network’s domestic advertising, promotions marketing and property planning, as well as marketing of the network’s movie business with Paramount Pictures. <> “Pam Kaufman is one of the most successful marketers in the entertainment industry,” Nickelodeon Television President Cyma Zarghami said in a statement “Her consumer marketing and property management skills have raised the creative bar for the entire industry and have turned our TV properties into gold.”
Kaufman has received a number of industry awards, honored twice by PROMO as Marketer of the year in 1998 and 1995, respectively.
Prior to joining Nickelodeon, Kaufman was VP-promotions at Turner Broadcasting Systems, Inc., where she formed the Promotions Group within the TBS Licensing and Merchandising division. In addition, she led promotional efforts for such corporate initiatives including The Flintstones and Jonny Quest and formed the first worldwide Burger King Kids Meal promotion with Scooby Doo.
Nickelodeon is the No. 1 entertainment brand for kids. The company, now in its 26th year, includes television programming and production in the U.S. and around the world, including consumer products, online, recreation, books, magazines and feature films. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International, Inc.
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