WARNER BROS. ONLINE: and T-Mobile International have teamed to bring iconic Warner Bros. Entertainment brand and information on upcoming properties to T-Mobile customers in Europe.
PEPSI-COLA: has signed a multi-year agreement to be the official beverage supplier for AMF Bowling Worldwide. As part of the deal, Pepsi-Cola’s fountain beverage products, which include Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, will be served at AMF’s 368 bowling centers in the U.S. In addition, bottled Pepsi products, including Aquafina, Dole 100% Juice, Tropicana juice drinks, SoBe energy drinks and a variety of non-carbonated beverages. The agreement begins later this month.
GENERAL MOTORS: has extended and enhanced its sponsorship with the United States Olympic Committee as the official automotive partner of the U.S. Olympic Team. The new sponsorship agreement will run through 2008. GM had previously been the official domestic automotive sponsor of the U.S. Olympic Team.
THE CHARLOTTE BOBCATS: of the NBA is seeking a naming rights sponsor for its uptown arena, which opens in 2005. Industry sources said the team wants $4 million annually over a period of 10 to 20 years.
CELESTIAL SEASONINGS: has introduced four new teas: Honey Lemon Diet, Apple Banana Chamomile, Cinnamon Apple and Linden Mint Herb Teas. The teas will be available in 10-count packages with Spanish-first bilingual copy in major Hispanic markets across the country.
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