MCDONALD’S: is building buzz in the Chicago area promoting its late night hours and menu items via street team events. Late Night Street Ambassadors are targeting young, urban adults at local night clubs and venues in Chicago, distributing McDonald’s coupons to raise awareness around McDonald’s late night hours. Coupons include offers for a buy one, get one free Big Mac and Quarter Pounders with Cheese, free premium roast coffee and free spicy premium chicken sandwich. About 50,000 coupons will be distributed as part of the program. The street team program runs through April 1. Ruxton Media Group, Phoenix, handles the program. Leo Burnett, Chicago, handles creative for ads. OMD, Chicago, handles media planning and buying.
TRACYLOCKE: Dallas, hired Kristin Bloomquist as managing director of business development and integration, a new post. Bloomquist had been a consultant with search firm SelectResources International; earlier she was senior VP-marketing for TGI Friday’s, and before that partner and director of account management at ad shop Deutsch LA. Bloomquist joins TracyLocke on the heels of Chief Talent Officer Beth Ann Kaminkow, as part of TracyLocke’s efforts to build its senior management team.
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