WM. WRIGLEY JR. CO.: Chicago, promoted Martin Schlatter to VP-chief marketing officer, a new post at the gum and candy company. Schlatter had been general manager for Wrigley’s U.S. business since 2004 and is credited with driving a record 63% boost in Wrigley’s volume share for gum. Schlatter held marketing posts at Lindt Chocolates in Switzerland and at Procter & Gamble in Germany and the U.K. before joining Wrigley in 2002.
HASBRO: is giving consumers a chance to vote on famous landmarks to include in the latest edition of the Monopoly: Here & Now board game. Fans can cast their ballots online at Monopoly.com and select legendary streets, neighborhoods and national monuments from 22 cities that will be represented in the game. Votes will determine which city’s selected landmark will appear on the board. The city that generates the highest number of votes will the top spot traditionally occupied by Boardwalk. Voting runs through May 12. Results will be revealed this summer when the game hits store shelves.
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