CBS: is promoting its new fall line of shows via an interactive marketing campaign that uses Bluetooth-enabled technology to tout the line-up on cell phones. Starting Labor Day weekend, the network will send video clips of Shark, Smith, Jericho and The Class, in addition to ongoing drama CSI: Crime Scene Investigation on Bluetooth-enabled cell phones, smart phones and PDAs. Bluetooth billboards at Grand Central Station in New York City will send a message to passerbys’ cell phones. Consumers must accept the content to download 30-second clips. The promotion runs through September.
COCA-COLA: has signed Kansas City-based Barkley Evergreen & Partners as agency of record responsible for its NCAA sponsorship. The agency’s sponsorships and events group has been picking up more work from various groups at Coca-Cola since the end of last year. This win marks the agency’s first ongoing commitment from Coke.
SESAME WORKSHOP: and Busch Entertainment Corp. signed a long-term agreement to create Sesame Street-themed attractions in four of its U.S. parks—SeaWorld California in San Diego, SeaWorld Texas in San Antonio, Busch Gardens Africa in Tampa, FL, and Busch Gardens Europe in Williamsburg, VA. The first Sesame Street-themed park is slated to open in 2008. As part of the deal, Sesame Street characters will make appearances at SeaWorld Florida in Orlando starting in 2007. The license also calls to feature Sesame Street characters in Sesame Place, the company’s Langhorne, PA park. The partnership makes Busch Entertainment Corp., the family entertainment subsidiary of Anheuser-Busch Companies, Inc., the exclusive U.S. theme park partner of Sesame Workshop. Financial terms were no disclosed.
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