TIMBERLAND PRO: is rolling out a new out-of-home campaign around its latest product, The PowerWelt boot. The campaign, which features working professional as heroes, will launch in more than 30 markets in October. Print ads in magazine including, Muscle & Fitness, Popular Mechanics, Popular Hot Rodding, Professional Builder, Automotive News, Industrial Maintenance and P-O-P material will support. Winsper, Chestnut Hill, MA, handles.
STARZ ENTERTAINMENT: is teaming up with DirecTV, Inc. to offer a free preview to all DirecTV customers Sept. 14-17. As part of the offer, the premium network is running The Starz Walk with Santa sweepstakes which dangles a grand prize trip for two to the Hollywood premiere of The Santa Clause 3: The Escape Clause, hotel accommodations, limousine service and $500 spending money; 150 first-prize winners will receive a film gift pack. The film hits theaters Nov. 3. The free preview will highlight 12 channels in the Starz Super Pack, including Starz East, Starz West Starz InBlack and Encore Drama, Encore Love and Encore Mystery. Consumers can enter at DirecTV.com The sweepstakes runs through Sept. 22. Online materials support and TV spots support. Gamesafe, Inc., Trenton, IL handles.
TIVO, INC.: and CBS SportsLine, an Internet sports media organization, through a partnership is allowing consumers to access CBS SportsLine Fantasy Football Companion from televisions connected to a broadband-enabled TiVo Series2 DVR. Registered users of CBS SportsLine Fantasy Football can manage their leagues, check stats and scores, and watch highlights by using their TiVo remote control. CBS SportsLine will have branding on the application and has invested in TiVo Gold Star Sponsorships, interactive tags embedded in their TV spots to promote usage of the service to TiVo subscribers. Terms of the deal were not disclosed.
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