Many direct marketers have fond memories of attending industry events in the Big Easy. But associations with conferences planned for the city now have the uneasy task of deciding what to do in the wake of Hurricane Katrina.
The Marketing Research Association’s fall meeting scheduled for November 2-4 was originally to be held at the Hyatt Regency in New Orleans. While the meeting dates will not change, the MRA has been informed by the hotel that they can not honor any group contracts until after Nov. 15th.
The MRA is expected to announce a new location for the meeting later this week.
Next month’s DMA05 conference is set for Atlanta. But the Direct Marketing Association’s 2004 annual conference was held in New Orleans, and the event was slated to return to the city in 2008.
While the fate of that event is unknown, the Direct Marketing to Business conference slated for New Orleans next year at the Hyatt will most likely be relocated, as will some other seminars that were scheduled in the devastated city in 2006, said DMA spokesperson Stephanie Hendricks.
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