The New Media Consortium (NMC), a collective of interactive agencies created to advance standards of digital advertising, has elected a six-person operating committee.
The operating committee consists of Gerard Broussard, director of media analysis at Ogilvy; Jill Griffin, Group Director at MediaVest Interactive; Coleen Kuehn, president of Media.com; Jason Oates, media director at Iballs; Nick Pahade, co-founder and chief strategic officer at Beyond Interactive; and Greg Smith, director for strategic services at Darwin Digital.
The NMC plans to create precise definitions for impressions, clicks and caching, and will propose minimum standards for third party ad servicing, traffic management and flexible database management.
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