French television production company AB Groupe and Home Shopping Service, the French-speaking teleshopping firm, will launch TV Store, a 50/50 joint teleshopping venture.
TV Store will reportedly benefit from a daily time slot (6:00 am until noon) on RTL Shopping, during which it will broadcast Club Teleachat programs. RTL Shopping shares its broadcasting time with RTL9, the leading cable and satellite channel in France.
This partnership marks the entry of AB Groupe into teleshopping, and will enable Home Shopping Service’s Club Teleachat to significantly increase the number of homes that receive its programs, currently 3.3 million cable and satellite homes.
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