Marketing Services Group Inc., New York, has launched Email-Postalink, a 5.4-million-name database of confirmed opt-in e-mail names with U.S. mail addresses. The names are segmented by categories of interest.
The database, expected to grow to 8 to 10 million names by year end, is populated with individuals who opted in to receive third-party vendor solicitations and were sent a follow-up e-mail with a link to opt out.
The database will be available from both MSGi Direct, Marketing Services Group’s traditional direct marketing business unit and MSGi’s Internet marketing subsidiary, WiredEmpire.
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